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Over the last 30 years Tracy Pepe has been developing her superpower– the connection between mental health and our sense of smell. As a perfumer, specializing with essential oils and aromatic chemicals, her career has defined her as a “pioneer”, curating various scent solutions to rethink practical synaesthesia in architecture and interior design.  


 Her recently published book WHY the NOSE? outlines the research and connections on how scent can impact mental health.  


Tracy’s book is an extension of her TED TALK:  HOW the NOSE KNOWS? , however expanding on the current research and collations to smell learning and exiting new series of seminars, "what if?"

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"I believe a single whiff can change everything"



A Distinguished Lecturer to a variety of organizations, Tracy Pepe holds many awards, nominations, and accolades for her work, and is held in very high esteem for articles in support of sensorial solutions where space is concerned.


Tracy Pepe is the director at 


A two-time published author the Chief Perfumer of Classic Aromatics Ltd, an olfactive branding company, Tracy has been designing custom sensory collateral scents exclusively for brands. Some of her clients include Toronto Trump International Hotel, Samsung, InterContinental Hotel New York, Oben Flats, Remington Homes, IBI Canada, DMD Retail Design and the GOAway! special feature exhibit at IIDEXCanada2015. She was a top designer a NUIT BLANCHE Toronto, scenting/curating the only scented art exhibit within Canada.

Land Acknowledgement:

I recognize that many Indigenous Nations have longstanding relationships with the territories upon which make what we know to be Peel Region. The area known as Tkaronto has been care taken by the Anishinabek Nation, the Haudenosaunee Confederacy, and the Huron-Wendat. It is now home to many First Nation, Inuit and Métis communities. We acknowledge the current treaty holders, the Mississaugas of the Credit First Nation. This territory is subject of the Dish with One Spoon Wampum Belt Covenant, an agreement to peaceably share and care for the Great Lakes region.

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