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Tracy Pepe has spent the last three decades honing her unique expertise in the intersection of mental health and olfaction. Renowned as a perfumer specializing in essential oils and aromatic chemicals, Tracy has earned the moniker of a "pioneer" for her innovative approaches to crafting scent solutions that reimagine practical synesthesia in architecture and interior design.

Her groundbreaking insights are encapsulated in her recently published book, "WHY the NOSE?", which delves into the profound impact of scent on mental well-being. Drawing on years of research, Tracy elucidates the intricate connections between olfaction and psychological health, offering invaluable perspectives for both professionals and enthusiasts alike.

Tracy's book serves as an extension of her acclaimed TED Talk, "HOW the NOSE KNOWS?", where she initially unveiled her revolutionary ideas. However, the book expands upon the existing research and correlations, presenting a comprehensive exploration of scent learning and introducing an exciting new series of seminars titled "What If?" These seminars promise to push the boundaries of understanding even further, sparking fresh insights and possibilities in the realm of olfactory psychology.


"I believe a single whiff can change everything"



A Distinguished Lecturer to a variety of organizations, Tracy Pepe holds many awards, nominations, and accolades for her work, and is held in very high esteem for articles in support of sensorial solutions where space is concerned.


Tracy Pepe is the director at 


A two-time published author the Chief Perfumer of Classic Aromatics Ltd, an olfactive branding company, Tracy has been designing custom sensory collateral scents exclusively for brands. Some of her clients include Toronto Trump International Hotel, Samsung, InterContinental Hotel New York, Oben Flats, Remington Homes, IBI Canada, DMD Retail Design and the GOAway! special feature exhibit at IIDEXCanada2015. She was a top designer a NUIT BLANCHE Toronto, scenting/curating the only scented art exhibit within Canada.

Land Acknowledgement:

I recognize that many Indigenous Nations have longstanding relationships with the territories upon which make what we know to be Peel Region. The area known as Tkaronto has been care taken by the Anishinabek Nation, the Haudenosaunee Confederacy, and the Huron-Wendat. It is now home to many First Nation, Inuit and Métis communities. We acknowledge the current treaty holders, the Mississaugas of the Credit First Nation. This territory is subject of the Dish with One Spoon Wampum Belt Covenant, an agreement to peaceably share and care for the Great Lakes region.

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