"I create strategies and experiences that impact consumers, my tool: SCENT"


Tracy Pepe chief Scent Designer

For the last 25 years, Tracy Pepe has been challenging design firms to re-imagine their strategies from an olfactory perspective, enhancing the overall sensory dimension of design. Taking into account architecture, interior design, store planning and consumer demographics, a custom-made scent can be formulated for use in a space to underscore emotional impact, shopper's insight, aesthetics and brand recognition.

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